The e-mail ad touted a “brand new solution” that solves the problem that’s overwhelmed IT teams for years — completing backup jobs in the short amount of time available, the “backup window.” The ad said the company had found a way to incorporate imaging technology to eliminate lengthy backup jobs.

The only problem is, this isn’t new, as ShadowProtect users can attest. Whether you’re backing up physical systems or virtual systems, ShadowProtect takes point-in-time snapshots of the server’s operating system and data. Then, while your server remains online, ShadowProtect creates a backup image of everything in your server environment.

The scheduler in ShadowProtect lets you specify how frequently you run your backup. For example, you can set it up to run a full backup every evening, and take incremental backup images throughout the day — even as frequently as every 15 minutes.

So while the problem of shorter backup windows may be an old one, the solution isn’t necessarily new. And even if you’re planning to migrate to virtual systems — something you can also accomplish with ShadowProtect — you don’t need to change your backup system just because you’re moving into the virtual world. You can do protect both physical and virtual systems with ShadowProtect.