The relationship between mobile solutions and cloud computing is having a major influence on how businesses interact with their audiences. A recent ABI Research report said that the number of mobile content management (MCM) subscribers is projected to surpass 110 million by 2018.
Between 2013 and 2018, the number of smartphone MCM subscribers will experience a year-over-year increase of 12 percent, while tablet-using participants will expand 21 percent annually during this time, the research firms said.
Jason McNicol, senior enterprise analyst at ABI Research, explained that the bring-your-own-device (BYOD) trend is becoming more popular throughout enterprises, especially as businesses are migrating more content to cloud-based environments.
“As such, more corporate content is susceptible to leakage and theft, placing a higher need on mobile content security and protection,” said McNicol. “This threat is driving enterprises to add a mobile content management solution to the enterprise’s overall mobile strategy.”
McNicol added that the key challenge associated with MCM adoption among enterprises involves integrating such platforms into existing IT infrastructure, while maintaining effective user experience and security.
Mobile solutions and cloud impacting next IT phase
The IT industry is heading toward what IDC calls the Third Platform, which will be crucial for companies moving forward if they want to use the most innovative solutions available. The Third Platform includes cloud computing, mobile, analytics, big data and social technologies.
Frank Gens, senior vice president at the research firm, indicated that nearly 90 percent of IT’s overall growth between 2013 and 2020 will result from these solutions, making it critical that businesses stay on top of such trends.
“Companies that are not putting 80 percent or more of their competitive energy into this new market will be trapped in the legacy portion of the market, growing even slower than global GDP,” Gens said.
Overall IT spending worldwide is projected to exceed $2.1 trillion in 2013, increasing nearly 6 percent from last year, IDC said.
The adoption of both mobile technologies and cloud computing is changing the very nature of how companies operate. Firms that want to bring themselves to another level of efficiency and productivity should not hesitate to embrace the possibilities of both types of solutions. Employees using smartphones, tablets and laptops can access work-related documents anywhere, regardless of location, thanks to the functionality of cloud-based environments.