Featured in Cision PR Newswire: Big Gains for Channel Organizations Expanding into Cloud Services
A survey of U.S. channel organizations1 conducted by StorageCraft®quantifies the business benefits to channel organizations expanding into cloud services. The survey reveals increased per customer and quarterly revenue, expanded new customer acquisition, and improved customer retention as a direct result of adding cloud services to their portfolios.
Explaining their motivation in adding cloud services, 37 percent of the channel organizations surveyed cited a desire to expand their portfolio, and 32 percent saw themselves at a competitive disadvantage without sophisticated cloud services. While only 13 percent added cloud services to win new customers, and 10 percent to increase revenues per customer, they will likely be more than satisfied with the business results.
1 Survey Methodology: The survey was conducted in February 2018 reaching 50 U.S.-based IT channel organizations.