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Featured on TechTarget: StorageCraft Survey: Cloud Services Boost Customer Retention

That's one takeaway from StorageCraft's newly released channel partner survey. The data protection vendor, which sells a disaster-recovery-as-a-service offering through its partners, surveyed 50 channel companies in the U.S. in February 2018. According to StorageCraft, 63% of the respondents reported improved customer retention as a result of adding cloud services to their portfolios.

"The overall stickiness of the customer base increased quite a bit," said Shridar Subramanian, vice president marketing and product management at StorageCraft, based in Draper, Utah.

Providing cloud-based data protection also increases customers' trust in channel partners, he added. "And this becomes an enabler for them to [sell] additional services into their customer base."

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