Being a channel partner just got better. StorageCraft announced Wednesday a new, re-designed partner portal, more eLearning tools and new program benefits for its partners. The re-vamped program offers excellent margins and rewards for channel partners who choose to ally with the backup software vendor.
The new program is rolling out globally and will offer incentives to the most productive channel partners. The best benefits will go to partners who are introducing the new software offerings from StorageCraft, meeting changing needs of business continuity customers.
“StorageCraft has built a loyal 11,000-member Partner Network because we have developed strong relationships, provided meaningful benefits and delivered intelligent solutions. We understand that for the company to be successful, our partners must be successful. The new StorageCraft Partner Program reinforces that principle,” said Marvin Blough, vice president of worldwide sales, according to the company PR.
What Do You Get For Becoming A StorageCraft Partner
The StorageCraft Partner Network has four levels: Platinum, Gold, Silver and Authorized Reseller. The tier-based features include, but are not limited to:
- A single-login, self-service portal to purchase and renew StorageCraft licenses;
- Access to marketing resources, a marketing automation platform and co-brandable campaigns for your end users;
- Access to joint marketing development funds for events and marketing materials;
- Aggressive deal registration discounts that allow partners to increase their profit margin;
- Unlimited access to sales and technical eLearning resources;
- Discounts for resellers and government, non-profit and education organizations;
- Discounts for onsite instructor-led classroom training;
- Access to beta products from StorageCraft.
Become a Channel Partner and Boost Your Business
There are many benefits, business-wise, to MSP’s joining channel partner programs. And number one on the list is the opportunity for excellent margins. The MSP business model is a perfect fit for the partnership paradigm. They can work with vendors to find the best solutions for their customers and sell other services in relation to their products.
Here are just some of the some issues that channel companies can solve for MSP’s and value added resellers:
Margins, margins, margins – profit margins are keeping many business owners awake at night. Ideally, an overnight increase in revenue would come with a reduction in effort put into the business. The channel partner model offers exactly that. By using a vendor, MSP’s will let go of costs like: software development, maintenance and support for the product. All these become the vendor’s responsibility. Business owners get to focus on a healthy, trust-based, relationship with the customers.
Brand reputation – sometimes, an MSP business is limited in resources and is not yet established as a solid, experienced brand. Vendors are considerably larger companies, who have built a reputation in time. Name-dropping a reputed brand when presenting your offering can be just the thing you need to tip the scales in your balance, when talking to an undecided customer.
Better marketing – the cost of acquiring end users, especially in high-end IT, is sometimes too steep and start to eat into profits. This is why some vendors offer generous programs that include co-brandable marketing materials, marketing development funds and a whole arsenal of training tools. It’s ideal for business owners struggling to reach consumers.
Long sales cycles – you may be familiar with the marketing “rule of seven”. It states that you need to repeat a marketing message at least seven times to your customers. That is, before he even starts to make an impression about your business. It is a pretty old concept, but still holds true to this day and we have seen variations ranging from five to 21(!) messages sent before the customer comes around to call.
This need for repetition is what drives long sales cycles and drives up marketing costs. With channel marketing, you will leverage your vendor’s marketing materials and brand as much as possible. Some vendors have programs for lead sharing with their partners, so that whatever direct calls they get from leads will go your way.
Unpredictable income – the subscription license pricing model is gaining ground, as businesses are looking more and more to get stability and recurring revenue. Partnering with a flexible vendor that offers both subscriptions and perpetual licenses will make it easier to server any customer, no matter how picky.
Become a Business Continuity Champ
The new StorageCraft partner program and new portal are designed to equip IT professionals with knowledge, skills and solutions to become business continuity champions.
Partners will be able to offer StorageCraft Cloud Services for onsite to offsite cloud disaster recovery and Gillware Online Backup. The backup software uses sophisticated backup analytics to instantly show what’s to backup and what not, in a system. Partners will also be able to beta the StorageCraft Cloud to Cloud backup software. The data protection solution will protect data from Microsoft Office 365, Google Apps, Salesforce.com and Box.
All these solutions will make it easier for partners to offer universal, efficient solution for recovery of mission-critical data and systems.