Unprecedented Data Growth
Technology is evolving more rapidly than ever. These advancements mean midmarket organizations are able to adopt technology historically reserved for the enterprise. While this allows these businesses to embrace richer and more powerful applications for growth initiatives and to achieve scale, it's also creating huge data growth challenges.
Businesses are generating a colossal amount of data, potentially reaching 175 zettabytes by 2025, a 10X increase in under a decade.1 The good news is this trend creates a tremendous IT outsourcing opportunity as organizations looking for growth need subject matter experts but face staffing restraints. By 2021, 40 percent of midmarket IT teams will be versatilists, focused primarily on run-of-business initiatives.2
The Opportunity for Solution Providers
To take full advantage of the outsourcing opportunity, forward-thinking solution providers will need to keep an eye on this data trend and be prepared to address customers' business challenges.
StorageCraft is committed to empowering partners to bring the most innovative, right-fit, and truly differentiated solutions to customers. We’ve created a converged data platform with components that span the entire business continuity category. This allows you to solve business challenges for your customers in the face of the data growth phenomenon and optimize your product resale and professional services business while doing so.