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Matt Medeiros of StorageCraft Recognized on CRN’s List of Top 100 Executives

Dramatic Channel Growth Highlights Company’s Current Resurgence

DRAPER, Utah, -- StorageCraft® Technology Corp., the intelligent recovery and backup company, announced today that CRN®, a brand of The Channel Company, has named Chairman and CEO Matt Medeiros to its 2016 list of Top 100 Executives. This annual list recognizes leaders from the technology industry who have played an integral role in shaping today’s IT channel, whether by driving huge cultural shifts, creating rich new opportunities or forging innovative new routes to success.

The inspiration for the company’s new-found trajectory, according to Medeiros, came when the team realized that “not all data is equal.” That set in motion several critical steps. First was the realization that intelligent recovery should be the primary focus of the solution, not storage or backup. The recognition of a tiered-data structure and the ability to recognize mission-critical functionality is the key to getting businesses up and running in the shortest amount of time possible. Second, the people, products and processes within the company had to be aligned to deliver exciting solutions to this market. Third, the role of the channel emerged clearly as the best path to future customers. Medeiros’ conversation with channel partners can be heard at:

With this new vision in place, the pace of new product introductions increased dramatically. It’s no accident that Medeiros is also listed as Number 1 in CRN’s Top Innovators category. “Our development team responded really well and has exceeded many of our customers’ expectations with bold new offerings. Our Cloud to Cloud solution that handles Microsoft Office 365, Google Apps, and Box is just one example,” said Medeiros.

“When we heard Matt describe the new approach for StorageCraft, we immediately understood that he was turning this industry on its head,” said Brent Whitfield, CEO of critical solutions provider DCG Technical Solutions, Inc., in Los Angeles. “This is all about recovery and backup. That’s where we earn our keep with our customers in the channel. StorageCraft provides an excellent value proposition for our customers, and the business proposition for channel partners is compelling. It’s a solution that I encourage my team to get behind.”

With a revitalized product offering, a fresh approach to addressing the needs of the industry and a channel-friendly approach to programs and business, it’s no wonder that StorageCraft is on a fast track to double its partner base domestically and is on the path to expand its global presence as well.

Robert Faletra, CEO of The Channel Company, said, “The executives on our 2016 Top 100 list have led their companies to extraordinary achievements, both technological and entrepreneurial. We congratulate each of this year’s Top 100 Executives and celebrate their trailblazing contributions to the advancement of the IT channel.”

The Top 100 Executives list is featured in the August 2016 issue of CRN and online at   


About StorageCraft Technology Corp.
The StorageCraft family of companies, founded in 2003, provides best-in-class backup, disaster recovery, system migration and data protection solutions for servers, desktops and laptops. StorageCraft delivers software products that reduce downtime, improve security and stability for systems and data, and lower the total cost of ownership. For more information, visit

StorageCraft and ShadowProtect are trademarks of StorageCraft Technology Corp. Other company and product names may be trademarks or registered trademarks of their respective owners.

Press Contact:        
Brad Thomas
StorageCraft Technology Corp.        

About the Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace.

CRN is a registered trademark of The Channel Company, LLC.  The Channel Company logo is a trademark of The Channel Company, LLC (registration pending).  All rights reserved.

Channel Company Contact:           
Melanie Turpin
The Channel Company
(508) 416-1195